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Social Marketing in Action

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Cover of 'Social Marketing in Action'

Table of Contents

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    Book Overview
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    Chapter 1 The Big Picture in Social Marketing
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    Chapter 2 The Fundamentals of Social Marketing
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    Chapter 3 Research and Evaluation in Social Marketing
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    Chapter 4 Theory in Social Marketing
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    Chapter 5 A Brief History of Social Marketing
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    Chapter 6 Fun Ways to Engage with Rail Safety Through the Dumb Ways to Die Social Marketing Campaign
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    Chapter 7 The Second Life of Food: When Social Marketing Bridges Solidarity and Waste Prevention
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    Chapter 8 The Bank of Cancer Research: Applying Social Marketing to Provide Sustainable Funding for Cancer Research
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    Chapter 9 VCW for Social Impact in a Developing Country: Personal Development and Entrepreneurship in a Leadership Academy
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    Chapter 10 Operation Red Nose: Providing a Safe Holiday Ride and Raising Money for Charity Through Social Marketing
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    Chapter 11 Social Marketing for the Reduction of Tax Evasion: The Case of Electronic Invoicing in Portugal
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    Chapter 12 Worn Wear: Better than New—How Patagonia’s Social Marketing Campaign Enhances Consumers’ Responsible Behavior
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    Chapter 13 Inculcating the Handwashing Habit Through Social Marketing Among Poor Children in India
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    Chapter 14 Social Marketing Campaigns for Healthier Eating Habits in France: VIF and “LES BONNES PORTIONS” (The Right Portions) Campaign Against Childhood Obesity
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    Chapter 15 Smile Train India: A Social Marketer Targeting Cleft Lip/Palate as a Socio-Medical Issue
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    Chapter 16 Enhancing Existing Communication Channels for Large-Scale Health Interventions: Making Every Contact Count in the United Kingdom
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    Chapter 17 Saving Lives Through Lifebuoy’s “Help a Child Reach 5” Social Marketing Campaign
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    Chapter 18 Behavior Change and Nutrition Education for Teenagers: Nestlé Social Marketing “Healthy Kids Programme” in India
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    Chapter 19 Using Social Marketing to Promote Handwashing with Soap for a Healthier Vietnam
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    Chapter 20 Using Social Marketing to Increase Bicycle Ridership to Major Events in Vancouver, Canada
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    Chapter 21 Akureyri on the Verge: Carbon Neutral and Beyond Through Targeted Social Marketing
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    Chapter 22 Vancouver Aquarium and World Wildlife Foundation’s Great Canadian Shoreline Cleanup: Increasing Volunteerism by Targeting Social Networks
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    Chapter 23 A Community-Based Social Marketing Anti-littering Campaign: Be the Street You Want to See
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    Chapter 24 The Coulee Clean-Up: A Social Marketing Program for Litter Pickup in Lethbridge, Canada
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    Chapter 25 Applying Social Marketing to Koala Conservation: The “Leave It” Pilot Program
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    Chapter 26 Co-creating a Sea Change Social Marketing Campaign for Ocean Literacy in Europe: A Digital Interactive Tool for Environmental Behavior Change
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    Chapter 27 Enhancing Health by Means of Massive Open Online Courses
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    Chapter 28 Use of Social Marketing to Improve Science Teaching in Maharashtra, India: 2014–18
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    Chapter 29 A Case of Co-created Social Marketing Campaign: The Spanish Ana Bella Social School for Women’s Empowerment
Attention for Chapter 21: Akureyri on the Verge: Carbon Neutral and Beyond Through Targeted Social Marketing
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Chapter title
Akureyri on the Verge: Carbon Neutral and Beyond Through Targeted Social Marketing
Chapter number 21
Book title
Social Marketing in Action
Published by
Springer, Cham, May 2019
DOI 10.1007/978-3-030-13020-6_21
Book ISBNs
978-3-03-013019-0, 978-3-03-013020-6
Authors

G. Scott Erickson

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 8 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 8 100%

Demographic breakdown

Readers by professional status Count As %
Lecturer 2 25%
Researcher 1 13%
Unknown 5 63%
Readers by discipline Count As %
Nursing and Health Professions 1 13%
Business, Management and Accounting 1 13%
Agricultural and Biological Sciences 1 13%
Unknown 5 63%