@maratjeee Algie, J., & Mead, N. (2019). Fun Ways to Engage with Rail Safety Through the Dumb Ways to Die Social Marketing Campaign. Springer Texts in Business and Economics, 93–110. https://t.co/GLbjET2q3T
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TIL: Social marketing is the adaptation of commercial marketing technologies to programs designed to influence the voluntary behavior of target audiences to improve their personal welfare and that of the society of which they are a part. https://t.co/iDMq3
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RT @Nedra: One of these free books is "Social Marketing in Action: Cases from Around the World," edited by Debra & Michael Basil and Gonzal…