↓ Skip to main content

How brand-cause fit shapes real world advertising messages: a qualitative exploration of ‘femvertising’

Overview of attention for article published in International Journal of Advertising, May 2019
Altmetric Badge

About this Attention Score

  • Average Attention Score compared to outputs of the same age

Mentioned by

twitter
1 tweeter

Readers on

mendeley
5 Mendeley
Title
How brand-cause fit shapes real world advertising messages: a qualitative exploration of ‘femvertising’
Published in
International Journal of Advertising, May 2019
DOI 10.1080/02650487.2019.1615294
Authors

Sara Champlin, Yvette Sterbenk, Kasey Windels, Maddison Poteet

Twitter Demographics

The data shown below were collected from the profile of 1 tweeter who shared this research output. Click here to find out more about how the information was compiled.

Mendeley readers

The data shown below were compiled from readership statistics for 5 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 5 100%

Demographic breakdown

Readers by professional status Count As %
Other 2 40%
Professor > Associate Professor 1 20%
Student > Ph. D. Student 1 20%
Unspecified 1 20%
Readers by discipline Count As %
Philosophy 2 40%
Unspecified 2 40%
Social Sciences 1 20%

Attention Score in Context

This research output has an Altmetric Attention Score of 1. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 31 May 2019.
All research outputs
#8,252,687
of 13,160,461 outputs
Outputs from International Journal of Advertising
#72
of 124 outputs
Outputs of similar age
#113,532
of 196,703 outputs
Outputs of similar age from International Journal of Advertising
#1
of 1 outputs
Altmetric has tracked 13,160,461 research outputs across all sources so far. This one is in the 23rd percentile – i.e., 23% of other outputs scored the same or lower than it.
So far Altmetric has tracked 124 research outputs from this source. They typically receive more attention than average, with a mean Attention Score of 8.7. This one is in the 15th percentile – i.e., 15% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 196,703 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 33rd percentile – i.e., 33% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 1 others from the same source and published within six weeks on either side of this one. This one has scored higher than all of them