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Asian Brand Strategy

Overview of attention for book
Overall attention for this book and its chapters
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Mentioned by

wikipedia
3 Wikipedia pages

Citations

dimensions_citation
28 Dimensions

Readers on

mendeley
40 Mendeley
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Title
Asian Brand Strategy
Published by
Springer, October 2005
DOI 10.1057/9780230513068
ISBNs
978-0-230-51306-8, 978-1-349-54370-0
Authors

Roll, Martin

Mendeley readers

The data shown below were compiled from readership statistics for 40 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Denmark 1 3%
Unknown 39 98%

Demographic breakdown

Readers by professional status Count As %
Student > Master 9 23%
Student > Bachelor 8 20%
Student > Postgraduate 6 15%
Student > Ph. D. Student 6 15%
Researcher 4 10%
Other 5 13%
Unknown 2 5%
Readers by discipline Count As %
Business, Management and Accounting 25 63%
Social Sciences 7 18%
Economics, Econometrics and Finance 2 5%
Sports and Recreations 1 3%
Energy 1 3%
Other 2 5%
Unknown 2 5%