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Asian Brand Strategy
Springer, October 2005
The data shown below were compiled from readership statistics for 40 Mendeley readers of this research output. Click here to see the associated Mendeley record.
|Readers by professional status||Count||As %|
|Student > Master||9||23%|
|Student > Bachelor||8||20%|
|Student > Postgraduate||6||15%|
|Student > Ph. D. Student||6||15%|
|Readers by discipline||Count||As %|
|Business, Management and Accounting||25||63%|
|Economics, Econometrics and Finance||2||5%|
|Sports and Recreations||1||3%|