↓ Skip to main content

Asian Brand Strategy

Overview of attention for book
Attention for Chapter 9: 10 Steps to Build an Asian Brand
Altmetric Badge

Citations

dimensions_citation
31 Dimensions
You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output. Click here to find out more.
Chapter title
10 Steps to Build an Asian Brand
Chapter number 9
Book title
Asian Brand Strategy
Published by
Palgrave Macmillan, London, January 2006
DOI 10.1057/9780230513068_9
Book ISBNs
978-1-349-54370-0, 978-0-230-51306-8
Authors

Martin Roll