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X Demographics
Mendeley readers
Attention Score in Context
| Title |
Gendering conversational humor in advertising: an evolutionary explanation of the effects of spontaneous versus canned humor
|
|---|---|
| Published in |
International Journal of Advertising, May 2019
|
| DOI | 10.1080/02650487.2019.1617544 |
| Authors |
Lachezar Ivanov, Martin Eisend, Tomas Bayon |
X Demographics
The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Germany | 1 | 100% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 1 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 41 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 41 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 4 | 10% |
| Student > Postgraduate | 4 | 10% |
| Student > Bachelor | 3 | 7% |
| Student > Ph. D. Student | 3 | 7% |
| Student > Doctoral Student | 2 | 5% |
| Other | 4 | 10% |
| Unknown | 21 | 51% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 9 | 22% |
| Psychology | 3 | 7% |
| Social Sciences | 3 | 7% |
| Arts and Humanities | 1 | 2% |
| Computer Science | 1 | 2% |
| Other | 3 | 7% |
| Unknown | 21 | 51% |
Attention Score in Context
This research output has an Altmetric Attention Score of 1. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 18 June 2019.
All research outputs
#15,574,539
of 23,149,216 outputs
Outputs from International Journal of Advertising
#177
of 267 outputs
Outputs of similar age
#215,408
of 350,050 outputs
Outputs of similar age from International Journal of Advertising
#9
of 13 outputs
Altmetric has tracked 23,149,216 research outputs across all sources so far. This one is in the 22nd percentile – i.e., 22% of other outputs scored the same or lower than it.
So far Altmetric has tracked 267 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 10.5. This one is in the 13th percentile – i.e., 13% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 350,050 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 29th percentile – i.e., 29% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 13 others from the same source and published within six weeks on either side of this one. This one is in the 15th percentile – i.e., 15% of its contemporaries scored the same or lower than it.