Why people keep watching: neurophysiologic immersion during video consumption increases viewing time and influences behavior
Article in Frontiers in Behavioral Neuroscience (December 2022)
The most recent citing publications are shown below. View all 5 publications that cite this research output on Dimensions.
Article in Frontiers in Behavioral Neuroscience (December 2022)
Article in International Journal of Management Reviews (August 2022)
Article in Public Relations Review (March 2022)