The Neurophysiology of Corporate Apologies: Why Do People Believe Insincere Apologies?

Overview of attention for article published in Journal of Business Communication, July 2019

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In the top 25% of all research outputs scored by Altmetric
Among the highest-scoring outputs from this source (#29 of 338)
High Attention Score compared to outputs of the same age (84th percentile)
Above-average Attention Score compared to outputs of the same age and source (60th percentile)

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The Neuroscience of Customer Experience

MIT Sloan Management Review, 13 Apr 2022

1. B.J. Pine and J.H. Gilmour, “The Experience Economy: Competing for Customer Time, Attention, and Money,” rev.

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