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Essentials of Business Analytics

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Cover of 'Essentials of Business Analytics'

Table of Contents

  1. Altmetric Badge
    Book Overview
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    Chapter 1 Introduction
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    Chapter 2 Data Collection
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    Chapter 3 Data Management—Relational Database Systems (RDBMS)
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    Chapter 4 Big Data Management
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    Chapter 5 Data Visualization
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    Chapter 6 Statistical Methods: Basic Inferences
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    Chapter 7 Statistical Methods: Regression Analysis
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    Chapter 8 Advanced Regression Analysis
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    Chapter 9 Text Analytics
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    Chapter 10 Simulation
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    Chapter 11 Introduction to Optimization
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    Chapter 12 Forecasting Analytics
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    Chapter 13 Count Data Regression
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    Chapter 14 Survival Analysis
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    Chapter 15 Machine Learning (Unsupervised)
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    Chapter 16 Machine Learning (Supervised)
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    Chapter 17 Deep Learning
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    Chapter 18 Retail Analytics
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    Chapter 19 Marketing Analytics
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    Chapter 20 Financial Analytics
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    Chapter 21 Social Media and Web Analytics
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    Chapter 22 Healthcare Analytics
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    Chapter 23 Pricing Analytics
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    Chapter 24 Supply Chain Analytics
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    Chapter 25 Case Study: Ideal Insurance
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    Chapter 26 Case Study: AAA Airline
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    Chapter 27 Case Study: InfoMedia Solutions
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    Chapter 28 Introduction to R
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    Chapter 29 Introduction to Python
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    Chapter 30 Probability and Statistics
Attention for Chapter 19: Marketing Analytics
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127 Mendeley
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Chapter title
Marketing Analytics
Chapter number 19
Book title
Essentials of Business Analytics
Published by
Springer, Cham, January 2019
DOI 10.1007/978-3-319-68837-4_19
Book ISBNs
978-3-31-968836-7, 978-3-31-968837-4
Authors

S. Arunachalam, Amalesh Sharma

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 127 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 127 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 28 22%
Student > Ph. D. Student 11 9%
Student > Bachelor 11 9%
Professor 10 8%
Other 8 6%
Other 19 15%
Unknown 40 31%
Readers by discipline Count As %
Business, Management and Accounting 44 35%
Computer Science 8 6%
Social Sciences 8 6%
Economics, Econometrics and Finance 7 6%
Agricultural and Biological Sciences 3 2%
Other 13 10%
Unknown 44 35%