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Tomorrow never dies: preadvertised sequels boost movie satisfaction and WOM

Overview of attention for article published in International Journal of Advertising, July 2019
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About this Attention Score

  • Among the highest-scoring outputs from this source (#40 of 175)
  • Good Attention Score compared to outputs of the same age (66th percentile)
  • High Attention Score compared to outputs of the same age and source (80th percentile)

Mentioned by

twitter
9 tweeters

Readers on

mendeley
7 Mendeley
Title
Tomorrow never dies: preadvertised sequels boost movie satisfaction and WOM
Published in
International Journal of Advertising, July 2019
DOI 10.1080/02650487.2019.1641355
Authors

Helge Thorbjørnsen, Micael Dahlén, Fredrik Lange

Twitter Demographics

The data shown below were collected from the profiles of 9 tweeters who shared this research output. Click here to find out more about how the information was compiled.

Mendeley readers

The data shown below were compiled from readership statistics for 7 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 7 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 2 29%
Professor 1 14%
Unknown 4 57%
Readers by discipline Count As %
Business, Management and Accounting 2 29%
Social Sciences 1 14%
Unknown 4 57%

Attention Score in Context

This research output has an Altmetric Attention Score of 5. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 21 July 2019.
All research outputs
#4,112,163
of 15,474,261 outputs
Outputs from International Journal of Advertising
#40
of 175 outputs
Outputs of similar age
#86,494
of 260,564 outputs
Outputs of similar age from International Journal of Advertising
#1
of 5 outputs
Altmetric has tracked 15,474,261 research outputs across all sources so far. This one has received more attention than most of these and is in the 73rd percentile.
So far Altmetric has tracked 175 research outputs from this source. They typically receive more attention than average, with a mean Attention Score of 7.6. This one has done well, scoring higher than 77% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 260,564 tracked outputs that were published within six weeks on either side of this one in any source. This one has gotten more attention than average, scoring higher than 66% of its contemporaries.
We're also able to compare this research output to 5 others from the same source and published within six weeks on either side of this one. This one has scored higher than all of them