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Market Segmentation

Overview of attention for book
Overall attention for this book and its chapters
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Mentioned by

news
2 news outlets
wikipedia
2 Wikipedia pages

Citations

dimensions_citation
574 Dimensions

Readers on

mendeley
58 Mendeley
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Title
Market Segmentation
Published by
Springer US, January 2000
DOI 10.1007/978-1-4615-4651-1
ISBNs
978-1-4613-7104-5, 978-1-4615-4651-1
Authors

Wedel, Michel, Kamakura, Wagner A.

Mendeley readers

The data shown below were compiled from readership statistics for 58 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 58 100%

Demographic breakdown

Readers by professional status Count As %
Student > Bachelor 1 2%
Student > Master 1 2%
Unknown 56 97%
Readers by discipline Count As %
Business, Management and Accounting 2 3%
Unknown 56 97%