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Mendeley readers
| Chapter title |
Segmentation Methods
|
|---|---|
| Chapter number | 3 |
| Book title |
Market Segmentation
|
| Published by |
Springer US, January 2000
|
| DOI | 10.1007/978-1-4615-4651-1_3 |
| Book ISBNs |
978-1-4613-7104-5, 978-1-4615-4651-1
|
| Authors |
Michel Wedel, Wagner A. Kamakura |
Mendeley readers
The data shown below were compiled from readership statistics for 13 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Indonesia | 1 | 8% |
| Korea, Republic of | 1 | 8% |
| Unknown | 11 | 85% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Lecturer > Senior Lecturer | 2 | 15% |
| Student > Ph. D. Student | 2 | 15% |
| Researcher | 2 | 15% |
| Student > Postgraduate | 2 | 15% |
| Student > Master | 1 | 8% |
| Other | 2 | 15% |
| Unknown | 2 | 15% |
| Readers by discipline | Count | As % |
|---|---|---|
| Engineering | 3 | 23% |
| Computer Science | 2 | 15% |
| Medicine and Dentistry | 2 | 15% |
| Economics, Econometrics and Finance | 1 | 8% |
| Mathematics | 1 | 8% |
| Other | 2 | 15% |
| Unknown | 2 | 15% |