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Mendeley readers
| Chapter title |
Segmentation Bases
|
|---|---|
| Chapter number | 2 |
| Book title |
Market Segmentation
|
| Published by |
Springer US, January 2000
|
| DOI | 10.1007/978-1-4615-4651-1_2 |
| Book ISBNs |
978-1-4613-7104-5, 978-1-4615-4651-1
|
| Authors |
Michel Wedel, Wagner A. Kamakura |
Mendeley readers
The data shown below were compiled from readership statistics for 6 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 6 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 1 | 17% |
| Lecturer | 1 | 17% |
| Student > Master | 1 | 17% |
| Unknown | 3 | 50% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 1 | 17% |
| Computer Science | 1 | 17% |
| Engineering | 1 | 17% |
| Unknown | 3 | 50% |