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Chapter title |
Dynamic Segmentation
|
---|---|
Chapter number | 10 |
Book title |
Market Segmentation
|
Published by |
Springer US, January 2000
|
DOI | 10.1007/978-1-4615-4651-1_10 |
Book ISBNs |
978-1-4613-7104-5, 978-1-4615-4651-1
|
Authors |
Michel Wedel, Wagner A. Kamakura |