You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
| Chapter title |
Market Segmentation with Tailored Interviewing
|
|---|---|
| Chapter number | 12 |
| Book title |
Market Segmentation
|
| Published by |
Springer US, January 2000
|
| DOI | 10.1007/978-1-4615-4651-1_12 |
| Book ISBNs |
978-1-4613-7104-5, 978-1-4615-4651-1
|
| Authors |
Michel Wedel, Wagner A. Kamakura |
Mendeley readers
The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 1 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Doctoral Student | 1 | 100% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 1 | 100% |