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| Chapter title |
General Observable Bases: Geo-Demographics
|
|---|---|
| Chapter number | 15 |
| Book title |
Market Segmentation
|
| Published by |
Springer US, January 2000
|
| DOI | 10.1007/978-1-4615-4651-1_15 |
| Book ISBNs |
978-1-4613-7104-5, 978-1-4615-4651-1
|
| Authors |
Michel Wedel, Wagner A. Kamakura |