↓ Skip to main content

Market Segmentation

Overview of attention for book
Attention for Chapter 18: Product-Specific Unobservable Bases: Conjoint Analysis
Altmetric Badge

Citations

dimensions_citation
1035 Dimensions

Readers on

mendeley
1 Mendeley
You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output. Click here to find out more.
Chapter title
Product-Specific Unobservable Bases: Conjoint Analysis
Chapter number 18
Book title
Market Segmentation
Published by
Springer US, January 2000
DOI 10.1007/978-1-4615-4651-1_18
Book ISBNs
978-1-4613-7104-5, 978-1-4615-4651-1
Authors

Michel Wedel, Wagner A. Kamakura

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 1 100%

Demographic breakdown

Readers by professional status Count As %
Professor 1 100%
Readers by discipline Count As %
Unknown 1 100%