You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
| Chapter title |
Directions for Future Research
|
|---|---|
| Chapter number | 20 |
| Book title |
Market Segmentation
|
| Published by |
Springer US, January 2000
|
| DOI | 10.1007/978-1-4615-4651-1_20 |
| Book ISBNs |
978-1-4613-7104-5, 978-1-4615-4651-1
|
| Authors |
Michel Wedel, Wagner A. Kamakura |