Strength in diversity: How incongruent racial cues enhance consumer preferences toward conservative brands
Article in Journal of Business Research (November 2023)
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#infertility: how patients can benefit from the public discussion of conversational taboos on social media
Article in Journal of Services Marketing (May 2023)
Helping Those That Hide: Anticipated Stigmatization Drives Concealment and a Destructive Cycle of Debt
Article in Journal of Marketing Research (April 2023)