"Norman Neilsen is pretty much the gold standard for consumer psych/usability design” is an interesting subjective assertion without defininng the standard, model, and data set to assert this claim. How well does “pretty much” as a modifier dilute the asse
RT @Springernomics: When out-group homogeneity #bias (OGHB,"the tendency to perceive out-groups as less varied simply because we are unable…
When out-group homogeneity #bias (OGHB,"the tendency to perceive out-groups as less varied simply because we are unable to identify with them") drives a firm's #marketing moves, its COMPETITORS also suffer. New research explores the phenomenon; preview: ht