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X Demographics
Mendeley readers
Attention Score in Context
| Title |
Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit
|
|---|---|
| Published in |
International Journal of Advertising, July 2019
|
| DOI | 10.1080/02650487.2019.1634898 |
| Authors |
Alexander P. Schouten, Loes Janssen, Maegan Verspaget |
X Demographics
The data shown below were collected from the profiles of 3 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| India | 1 | 33% |
| Unknown | 2 | 67% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Scientists | 1 | 33% |
| Science communicators (journalists, bloggers, editors) | 1 | 33% |
| Members of the public | 1 | 33% |
Mendeley readers
The data shown below were compiled from readership statistics for 2,530 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 2530 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 275 | 11% |
| Student > Master | 271 | 11% |
| Student > Ph. D. Student | 152 | 6% |
| Lecturer | 88 | 3% |
| Student > Doctoral Student | 69 | 3% |
| Other | 285 | 11% |
| Unknown | 1390 | 55% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 577 | 23% |
| Social Sciences | 153 | 6% |
| Economics, Econometrics and Finance | 82 | 3% |
| Unspecified | 61 | 2% |
| Arts and Humanities | 47 | 2% |
| Other | 170 | 7% |
| Unknown | 1440 | 57% |
Attention Score in Context
This research output has an Altmetric Attention Score of 73. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 25 March 2024.
All research outputs
#597,177
of 26,017,215 outputs
Outputs from International Journal of Advertising
#9
of 313 outputs
Outputs of similar age
#12,537
of 366,007 outputs
Outputs of similar age from International Journal of Advertising
#1
of 11 outputs
Altmetric has tracked 26,017,215 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 97th percentile: it's in the top 5% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 313 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 10.1. This one has done particularly well, scoring higher than 96% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 366,007 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 96% of its contemporaries.
We're also able to compare this research output to 11 others from the same source and published within six weeks on either side of this one. This one has done particularly well, scoring higher than 90% of its contemporaries.