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Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit

Overview of attention for article published in International Journal of Advertising, July 2019
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About this Attention Score

  • In the top 5% of all research outputs scored by Altmetric
  • One of the highest-scoring outputs from this source (#10 of 260)
  • High Attention Score compared to outputs of the same age (94th percentile)
  • High Attention Score compared to outputs of the same age and source (91st percentile)

Mentioned by

news
4 news outlets
policy
2 policy sources
twitter
3 tweeters
wikipedia
8 Wikipedia pages

Citations

dimensions_citation
384 Dimensions

Readers on

mendeley
1776 Mendeley
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Title
Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit
Published in
International Journal of Advertising, July 2019
DOI 10.1080/02650487.2019.1634898
Authors

Alexander P. Schouten, Loes Janssen, Maegan Verspaget

Twitter Demographics

The data shown below were collected from the profiles of 3 tweeters who shared this research output. Click here to find out more about how the information was compiled.

Mendeley readers

The data shown below were compiled from readership statistics for 1,776 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 1776 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 247 14%
Student > Bachelor 235 13%
Unspecified 135 8%
Student > Ph. D. Student 128 7%
Student > Doctoral Student 61 3%
Other 234 13%
Unknown 736 41%
Readers by discipline Count As %
Business, Management and Accounting 486 27%
Unspecified 138 8%
Social Sciences 124 7%
Economics, Econometrics and Finance 69 4%
Psychology 42 2%
Other 142 8%
Unknown 775 44%

Attention Score in Context

This research output has an Altmetric Attention Score of 43. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 23 September 2022.
All research outputs
#816,886
of 22,745,803 outputs
Outputs from International Journal of Advertising
#10
of 260 outputs
Outputs of similar age
#19,566
of 346,977 outputs
Outputs of similar age from International Journal of Advertising
#1
of 12 outputs
Altmetric has tracked 22,745,803 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 96th percentile: it's in the top 5% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 260 research outputs from this source. They typically receive more attention than average, with a mean Attention Score of 9.7. This one has done particularly well, scoring higher than 96% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 346,977 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 94% of its contemporaries.
We're also able to compare this research output to 12 others from the same source and published within six weeks on either side of this one. This one has done particularly well, scoring higher than 91% of its contemporaries.