Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit

Overview of attention for article published in International Journal of Advertising, July 2019

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In the top 5% of all research outputs scored by Altmetric
One of the highest-scoring outputs from this source (#9 of 313)
High Attention Score compared to outputs of the same age (96th percentile)
High Attention Score compared to outputs of the same age and source (90th percentile)

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news: 8 news outlets
policy: 2 policy sources

twitter: 3 X users
wikipedia: 8 Wikipedia pages

Citations

dimensions_citation: 686 Dimensions

Readers on

mendeley: 2530 Mendeley

Summary News Policy documents X Wikipedia Dimensions citations

So far, Altmetric has seen 3 X posts from 3 X users, with an upper bound of 17,973 followers.

@journoscholar @AngeleChristin @brookeerinduffy @JoeProf @mediated1 @pmnapoli @robyncaplan @Producing2Power @TarletonG See also International Journal of Advertising. For example, this article on celebrity vs. influencer endorsement was awarded best article

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RT @jasrita_d: @TweetsAnup @VACaccelerator @amithpr @EllaMinty @undertecher @saraswati1984 @desiTraveler @thecorpcommguy @SeemaAhuja1 @Rash…

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@TweetsAnup @VACaccelerator @amithpr @EllaMinty @undertecher @saraswati1984 @desiTraveler @thecorpcommguy @SeemaAhuja1 @RashmiRNaik @jvbakshi @samir_kapur @TheUrgeToWander @zefmomedia @shudeep @PRCAIndia @SharmaShradha @Ogyani @AmitMishra1207 @Shwkothari @

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