↓ Skip to main content

Data Mining for Managers

Overview of attention for book
Cover of 'Data Mining for Managers'

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 Introduction
  3. Altmetric Badge
    Chapter 2 Growth of Data Mining—An Historical Perspective
  4. Altmetric Badge
    Chapter 3 Data Mining in the New Economy
  5. Altmetric Badge
    Chapter 4 Using Data Mining for CRM Evaluation
  6. Altmetric Badge
    Chapter 5 The Data Mining Process: Problem Identification
  7. Altmetric Badge
    Chapter 6 The Data Mining Process: Creation of the Analytical File
  8. Altmetric Badge
    Chapter 7 Data Mining Process: Creation of the Analytical File with External Data Sources
  9. Altmetric Badge
    Chapter 8 Data Storage and Security
  10. Altmetric Badge
    Chapter 9 Privacy Concerns Regarding the Use of Data
  11. Altmetric Badge
    Chapter 10 Types and Quality of Data
  12. Altmetric Badge
    Chapter 11 Segmentation
  13. Altmetric Badge
    Chapter 12 Applying Data Mining Techniques
  14. Altmetric Badge
    Chapter 13 Gains Charts
  15. Altmetric Badge
    Chapter 14 Using RFM as One Targeting Option
  16. Altmetric Badge
    Chapter 15 The Use of Multivariate Analysis Techniques
  17. Altmetric Badge
    Chapter 16 Tracking and Measuring
  18. Altmetric Badge
    Chapter 17 Implementation and Tracking
  19. Altmetric Badge
    Chapter 18 Value-Based Segmentation and the Use of CHAID
  20. Altmetric Badge
    Chapter 19 Black Box Analytics
  21. Altmetric Badge
    Chapter 20 Digital Analytics: A Data Miner’s Perspective
  22. Altmetric Badge
    Chapter 21 Organizational Considerations: People and Software
  23. Altmetric Badge
    Chapter 22 Social Media Analytics
  24. Altmetric Badge
    Chapter 23 Credit Cards and Risk
  25. Altmetric Badge
    Chapter 24 Data Mining in Retail
  26. Altmetric Badge
    Chapter 25 Business-to-Business Example
  27. Altmetric Badge
    Chapter 26 Financial Institution Case Study
  28. Altmetric Badge
    Chapter 27 Using Marketing Analytics in the Travel/Entertainment Industry
  29. Altmetric Badge
    Chapter 28 Data Mining for Customer Loyalty: A Perspective
  30. Altmetric Badge
    Chapter 29 Text Mining: The New Data Mining Frontier
  31. Altmetric Badge
    Chapter 30 Analytics and Data Mining for Insurance Claim Risk
  32. Altmetric Badge
    Chapter 31 Future Thoughts: The Big Data Discussion and the Key Roles in Analytics
Attention for Chapter 26: Financial Institution Case Study
Altmetric Badge

Citations

dimensions_citation
3 Dimensions

Readers on

mendeley
1 Mendeley
You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output. Click here to find out more.
Chapter title
Financial Institution Case Study
Chapter number 26
Book title
Data Mining for Managers
Published by
Palgrave Macmillan, New York, January 2014
DOI 10.1057/9781137406194_26
Book ISBNs
978-1-349-48786-8, 978-1-137-40619-4
Authors

Richard Boire

Mendeley readers

The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 1 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 1 100%
Readers by discipline Count As %
Computer Science 1 100%