↓ Skip to main content

Digital and Social Media Marketing

Overview of attention for book
Cover of 'Digital and Social Media Marketing'

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 Return on Investment in Social Media Marketing: Literature Review and Suggestions for Future Research
  3. Altmetric Badge
    Chapter 2 The Effect of Fashion e-Blogs on Women’s Intention to Use
  4. Altmetric Badge
    Chapter 3 Investigating the Impact of Social Media Commerce Constructs on Social Trust and Customer Value Co-creation: A Theoretical Analysis
  5. Altmetric Badge
    Chapter 4 Exploring the Demographic Differences on Customers’ Adoption of Social Commerce in Saudi Arabia
  6. Altmetric Badge
    Chapter 5 Developing a Research Instrument to Study the Impact of Consumer Brand Perception, Consumer Brand Relationship and Consumer Buying Behaviour on Online Apparel Shopping
  7. Altmetric Badge
    Chapter 6 A Qualitative Exploration of Consumers’ Pro-environmental Behaviours: Identifying Emerging Themes
  8. Altmetric Badge
    Chapter 7 Materialism Effect on Apparel Collaborative Consumption Platform Usage: A Research Proposal
  9. Altmetric Badge
    Chapter 8 Persona Classification of Celebrity Twitter Users
  10. Altmetric Badge
    Chapter 9 Comparing SERVQUAL for Transportation Services in the Sharing Economy for Emerging Markets: Insights from Twitter Analytics
  11. Altmetric Badge
    Chapter 10 Using AI to Personalise Emotionally Appealing Advertisement
  12. Altmetric Badge
    Chapter 11 The Importance of App Store Optimization (ASO) for Hospitality Applications
  13. Altmetric Badge
    Chapter 12 Psychological Analytics Based Technology Adoption Model for Effective Educational Marketing
  14. Altmetric Badge
    Chapter 13 Smart Cities and Marketing: The Female-Relational-Orientation
  15. Altmetric Badge
    Chapter 14 Examining the Underlying Attitudinal Components Driving Technology Adoption, Adaptation Behaviour and Outcome in Entirety
  16. Altmetric Badge
    Chapter 15 Considerations on Global Social Media Marketing
  17. Altmetric Badge
    Chapter 16 Multi-channel Digital Marketing Strategy in an Emerging Economy: The Case of Flintobox in India
  18. Altmetric Badge
    Chapter 17 Corporations Taking Political Stands on Social Media: Risks, Benefits, and Potential for the Creation of Social Value
  19. Altmetric Badge
    Chapter 18 Using Layout Review and Messaging Analysis to Form Localization Hypotheses: An Example for Localization of E-Commerce Female Clothing Websites for the Russian Market
  20. Altmetric Badge
    Chapter 19 Online Product Localization: Challenges and Solutions in Global Online Marketplaces
  21. Altmetric Badge
    Chapter 20 Taste vs. Values: Effective, Authentic, and Nuanced Hyperlocalization in the Digital Marketing Era
  22. Altmetric Badge
    Chapter 21 Localization Strategy for Business-to-Business Digital Marketing with a Focus on Industrial Metrology
  23. Altmetric Badge
    Chapter 22 Understanding Neuromarketing Techniques and Their Use in Localization
  24. Altmetric Badge
    Chapter 23 Emotional Connection: The Importance of the Brand Voice in Social Media for Global Growth
  25. Altmetric Badge
    Chapter 24 Attracting New Students, Satisfying Current Students, and Creating Fans of an Educational Institution
Overall attention for this book and its chapters
Altmetric Badge

Mentioned by

22 tweeters
You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output. Click here to find out more.
Digital and Social Media Marketing
Published by
Springer International Publishing, January 2020
DOI 10.1007/978-3-030-24374-6
978-3-03-024373-9, 978-3-03-024374-6

Nripendra P. Rana, Emma L. Slade, Ganesh P. Sahu, Hatice Kizgin, Nitish Singh, Bidit Dey, Anabel Gutierrez, Yogesh K. Dwivedi

Twitter Demographics

The data shown below were collected from the profiles of 22 tweeters who shared this research output. Click here to find out more about how the information was compiled.