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Mendeley readers
Chapter title |
Return on Investment in Social Media Marketing: Literature Review and Suggestions for Future Research
|
---|---|
Chapter number | 1 |
Book title |
Digital and Social Media Marketing
|
Published by |
Springer, Cham, November 2019
|
DOI | 10.1007/978-3-030-24374-6_1 |
Book ISBNs |
978-3-03-024373-9, 978-3-03-024374-6
|
Authors |
Banita Lal, Elvira Ismagilova, Yogesh K. Dwivedi, Shirumisha Kwayu, Lal, Banita, Ismagilova, Elvira, Dwivedi, Yogesh K., Kwayu, Shirumisha |
Mendeley readers
The data shown below were compiled from readership statistics for 211 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 211 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Lecturer | 21 | 10% |
Student > Master | 19 | 9% |
Student > Bachelor | 18 | 9% |
Student > Doctoral Student | 10 | 5% |
Student > Ph. D. Student | 7 | 3% |
Other | 29 | 14% |
Unknown | 107 | 51% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 50 | 24% |
Economics, Econometrics and Finance | 12 | 6% |
Social Sciences | 8 | 4% |
Unspecified | 7 | 3% |
Computer Science | 5 | 2% |
Other | 20 | 9% |
Unknown | 109 | 52% |