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Mendeley readers
Chapter title |
Emotional Connection: The Importance of the Brand Voice in Social Media for Global Growth
|
---|---|
Chapter number | 23 |
Book title |
Digital and Social Media Marketing
|
Published by |
Springer, Cham, November 2019
|
DOI | 10.1007/978-3-030-24374-6_23 |
Book ISBNs |
978-3-03-024373-9, 978-3-03-024374-6
|
Authors |
Monica Rodriguez-Moran, Rodriguez-Moran, Monica |
Mendeley readers
The data shown below were compiled from readership statistics for 21 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 21 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 9 | 43% |
Unspecified | 2 | 10% |
Lecturer | 1 | 5% |
Unknown | 9 | 43% |
Readers by discipline | Count | As % |
---|---|---|
Computer Science | 8 | 38% |
Unspecified | 2 | 10% |
Psychology | 2 | 10% |
Unknown | 9 | 43% |