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Mendeley readers
| Chapter title |
Unconscious Brand Messaging and Perception Beneath the Detection Threshold
|
|---|---|
| Chapter number | 3 |
| Book title |
User Experience Is Brand Experience
|
| Published by |
Springer, Cham, January 2020
|
| DOI | 10.1007/978-3-030-29868-5_3 |
| Book ISBNs |
978-3-03-029867-8, 978-3-03-029868-5
|
| Authors |
Felix van de Sand, Anna-Katharina Frison, Pamela Zotz, Andreas Riener, Katharina Holl, Sand, Felix van de, Frison, Anna-Katharina, Zotz, Pamela, Riener, Andreas, Holl, Katharina |
Mendeley readers
The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 1 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Unspecified | 1 | 100% |
| Professor | 1 | 100% |
| Readers by discipline | Count | As % |
|---|---|---|
| Unspecified | 1 | 100% |
| Biochemistry, Genetics and Molecular Biology | 1 | 100% |