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User Experience Is Brand Experience

Overview of attention for book
Attention for Chapter 4: Human Needs and Values as Guideline for Brands and Their Products
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Citations

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Readers on

mendeley
3 Mendeley
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Chapter title
Human Needs and Values as Guideline for Brands and Their Products
Chapter number 4
Book title
User Experience Is Brand Experience
Published by
Springer, Cham, January 2020
DOI 10.1007/978-3-030-29868-5_4
Book ISBNs
978-3-03-029867-8, 978-3-03-029868-5
Authors

Felix van de Sand, Anna-Katharina Frison, Pamela Zotz, Andreas Riener, Katharina Holl, Sand, Felix van de, Frison, Anna-Katharina, Zotz, Pamela, Riener, Andreas, Holl, Katharina

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 3 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 3 100%

Demographic breakdown

Readers by professional status Count As %
Unspecified 1 33%
Researcher 1 33%
Unknown 1 33%
Readers by discipline Count As %
Unspecified 1 33%
Business, Management and Accounting 1 33%
Unknown 1 33%