You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
| Chapter title |
Project Marketing
|
|---|---|
| Chapter number | 10 |
| Book title |
Aerospace Marketing Management
|
| Published by |
Springer, Cham, January 2014
|
| DOI | 10.1007/978-3-319-01354-1_10 |
| Book ISBNs |
978-3-31-901353-4, 978-3-31-901354-1
|
| Authors |
Philippe Malaval, Christophe Bénaroya, Jonathan Aflalo, Malaval, Philippe, Bénaroya, Christophe, Aflalo, Jonathan |
Mendeley readers
The data shown below were compiled from readership statistics for 2 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Germany | 1 | 50% |
| Unknown | 1 | 50% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Researcher | 3 | 150% |
| Student > Ph. D. Student | 2 | 100% |
| Professor | 1 | 50% |
| Student > Master | 1 | 50% |
| Student > Doctoral Student | 1 | 50% |
| Other | 0 | 0% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 3 | 150% |
| Social Sciences | 2 | 100% |
| Environmental Science | 1 | 50% |
| Economics, Econometrics and Finance | 1 | 50% |
| Engineering | 1 | 50% |
| Other | 0 | 0% |