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| Chapter title |
Marketing and Sales Action Plan
|
|---|---|
| Chapter number | 5 |
| Book title |
Aerospace Marketing Management
|
| Published by |
Springer, Cham, January 2014
|
| DOI | 10.1007/978-3-319-01354-1_5 |
| Book ISBNs |
978-3-31-901353-4, 978-3-31-901354-1
|
| Authors |
Philippe Malaval, Christophe Bénaroya, Jonathan Aflalo, Malaval, Philippe, Bénaroya, Christophe, Aflalo, Jonathan |