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Aerospace Marketing Management

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Attention for Chapter 12: Selecting Media
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Chapter title
Selecting Media
Chapter number 12
Book title
Aerospace Marketing Management
Published by
Springer, Cham, January 2014
DOI 10.1007/978-3-319-01354-1_12
Book ISBNs
978-3-31-901353-4, 978-3-31-901354-1
Authors

Philippe Malaval, Christophe Bénaroya, Jonathan Aflalo, Malaval, Philippe, Bénaroya, Christophe, Aflalo, Jonathan