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Chapter title |
Selecting Media
|
---|---|
Chapter number | 12 |
Book title |
Aerospace Marketing Management
|
Published by |
Springer, Cham, January 2014
|
DOI | 10.1007/978-3-319-01354-1_12 |
Book ISBNs |
978-3-31-901353-4, 978-3-31-901354-1
|
Authors |
Philippe Malaval, Christophe Bénaroya, Jonathan Aflalo, Malaval, Philippe, Bénaroya, Christophe, Aflalo, Jonathan |