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Digital Relevance

Overview of attention for book
Cover of 'Digital Relevance'

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 Introduction
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    Chapter 2 Section 1 Relevance—The Frame for Engagement
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    Chapter 3 Irrelevance
  5. Altmetric Badge
    Chapter 4 Shifting Relevance
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    Chapter 5 Social Relevance
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    Chapter 6 Radical Relevance
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    Chapter 7 Section 2 Positioning for Competitive Advantage
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    Chapter 8 Distinct Value Brings Differentiation
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    Chapter 9 Personas: Distinct Value in Application
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    Chapter 10 The Big-Picture Business Perspective
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    Chapter 11 Customer Experience Brings Competitive Advantage
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    Chapter 12 Section 3 The Need for a Continuum Approach
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    Chapter 13 A Continuum Fuels Real-Time Relevance
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    Chapter 14 Creating a Continuum Approach
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    Chapter 15 Moving from Campaign to Continuum
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    Chapter 16 Get More Value from Investments in Content
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    Chapter 17 Section 4 Storytelling—Make Your Customer the Hero
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    Chapter 18 Our Brains on Stories—Why Stories Work
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    Chapter 19 The Strategic Value of Storytelling
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    Chapter 20 Story Structure—8 Elements of Story Design
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    Chapter 21 Contextualization and Channel Integration
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    Chapter 22 Section 5 Responsiveness—Your Ability to Sync Up
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    Chapter 23 The Reactive State
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    Chapter 24 The Proactive State
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    Chapter 25 The Perceptive State
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    Chapter 26 The Dynamic State
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    Chapter 27 Section 6 Contextual Connections—The Art of Getting Personal
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    Chapter 28 Engaging Diverse Audiences
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    Chapter 29 Establishing Digital Relevance Across Channels
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    Chapter 30 Goals—Merging Yours with Theirs
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    Chapter 31 Audience Overlays
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    Chapter 32 Marketing-to-Sales Relationship Architecture
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    Chapter 33 Social Advocacy
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    Chapter 34 Section 7 Proving Performance—Science, Not Fluff
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    Chapter 35 Data and Analytics for Business Results
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    Chapter 36 Relevance KPIs
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    Chapter 37 Moving the Needle—Lead Scoring and Progression
  39. Altmetric Badge
    Chapter 38 Empowering Sales with Content
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Title
Digital Relevance
Published by
Palgrave Macmillan US, January 2015
DOI 10.1057/9781137452818
ISBNs
978-1-137-45281-8, 978-1-137-45280-1
Authors

A. Albee, Peter Vassallo, Albee, Ardath

Twitter Demographics

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Mendeley readers

The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 1 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 1 100%
Readers by discipline Count As %
Business, Management and Accounting 1 100%