Consumption as extended carnival on Tmall in contemporary China: a social semiotic multimodal analysis of interactive banner ads

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Very pleased to see our article "Tmall in contemporary China: a social semiotic multimodal analysis of interactive banner ads" out in Social Semiotics! Thanks all involved! https://t.co/r1ti0819tv https://t.co/xbOdqkdHIz

23 Feb 2020

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