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More Signal, Less Noise: Targeted Content Marketing with Sinus-Milieus
Springer Gabler, Wiesbaden, January 2020
James Edwards, Marc Calmbach
The data shown below were compiled from readership statistics for 3 Mendeley readers of this research output. Click here to see the associated Mendeley record.
|Readers by professional status||Count||As %|
|Student > Ph. D. Student||1||33%|
|Readers by discipline||Count||As %|
|Business, Management and Accounting||2||67%|