↓ Skip to main content

Strategic Innovative Marketing and Tourism

Overview of attention for book
Cover of 'Strategic Innovative Marketing and Tourism'

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 European Works Councils in the Airline Industry
  3. Altmetric Badge
    Chapter 2 From a Smart City to a Smart Destination: A Case Study
  4. Altmetric Badge
    Chapter 3 Smart Tourism Approaches Through Intelligent Print Media
  5. Altmetric Badge
    Chapter 4 Smart Tourism Prospects: A Descriptive Sample Survey on a Sample of Potential Tourists
  6. Altmetric Badge
    Chapter 5 Intelligent Packaging as a Dynamic Marketing Tool for Tourism
  7. Altmetric Badge
    Chapter 6 Intelligent Ticket with Augmented Reality Applications for Archaeological Sites
  8. Altmetric Badge
    Chapter 7 Visualization of Folk-Dances in Virtual Reality Environments
  9. Altmetric Badge
    Chapter 8 Internal Customer Satisfaction from an e-Procurement Information System: The Case of Greek Electronic Public Procurement System (ESIDIS)
  10. Altmetric Badge
    Chapter 9 Mapping Island Tourism Research
  11. Altmetric Badge
    Chapter 10 Human Resources Role in Hospitality Service Quality
  12. Altmetric Badge
    Chapter 11 The Role of Fellow-Feelings and Organisational Harmony to Organisational Performance: A Comparative Analysis Between Two National Contexts
  13. Altmetric Badge
    Chapter 12 Cultural Identity, Innovation and Entrepreneurship
  14. Altmetric Badge
    Chapter 13 A Model of Brand Cocreation, Brand Immersion, Their Antecedents and Consequences in Café Brand Context
  15. Altmetric Badge
    Chapter 14 City Branding: Proposal of an Observation and Analysis Grid
  16. Altmetric Badge
    Chapter 15 City Branding of Casablanca in Morocco
  17. Altmetric Badge
    Chapter 16 Gender Differences in Satisfaction from Hotel Room Attributes and Characteristics: Insights from Generation Z
  18. Altmetric Badge
    Chapter 17 Renewable Energy Matters for Tourism Industry in BRICS Plus Turkey Countries
  19. Altmetric Badge
    Chapter 18 Determining of Customer’s Kansei Needs and Product Design Attributes by Rough Set Theory
  20. Altmetric Badge
    Chapter 19 Transformative Role of Work-Integrated Learning in Industrial and Post-Industrial Society: The Russian Experience
  21. Altmetric Badge
    Chapter 20 What Competencies Should Be Developed in Citizenship Education in the Twenty-First Century? Analysis of Being Active Citizens in Europe and the US
  22. Altmetric Badge
    Chapter 21 Technologies to Communicate Accounting Information in the Digital Era: Is Accounting Education Following the Evolutions?
  23. Altmetric Badge
    Chapter 22 Environmental Sensitivity of Business School Students and Their Attitudes Towards Social and Environmental Accounting
  24. Altmetric Badge
    Chapter 23 A Comparative Approach of E-Learning Accounting Programs in Greece and China
  25. Altmetric Badge
    Chapter 24 The Influence of the Big Five Personality Traits and Risk Aversion on Entrepreneurial Intention
  26. Altmetric Badge
    Chapter 25 Redefining City Experiences and Thematic City Walks: The Case of “Thessaloniki Walking Tours”
  27. Altmetric Badge
    Chapter 26 Setting the Ground for Successful Film Tourism Practices in Greece: A SWOT Analysis
  28. Altmetric Badge
    Chapter 27 Selective Key Studies in Seasonality Tourism: A Literature Review
  29. Altmetric Badge
    Chapter 28 Importance of Teacher Training Incorporating Sustainability in their Subjects from the Life Cycle Approach in Higher School of Computation (ESCOM-IPN)
  30. Altmetric Badge
    Chapter 29 Tourism in Mexico and the Use of Cultural Heritage as a Commodification’s Product
  31. Altmetric Badge
    Chapter 30 Proposal of Training in Topics for the Curriculum Sustainability of the Program of Engineering in Systems of the Escuela Superior de Cómputo of the Instituto Politécnico Nacional, México
  32. Altmetric Badge
    Chapter 31 Customer Based Brand Equity Models in Hotel Industry: A Literature Review
  33. Altmetric Badge
    Chapter 32 Determinants of ICT Integration by Teachers in Higher Education in Morocco
  34. Altmetric Badge
    Chapter 33 Experiential Development and Cultural Tourist, Through the Example of the Settlement “Katomera” in Trikeri in the Prefecture of Magnesia
  35. Altmetric Badge
    Chapter 34 Sense of Place, Identity and Memory as Elements of the Design for Tourism
  36. Altmetric Badge
    Chapter 35 Analysis of Human Motion Based on AI Technologies: Applications for Safeguarding Folk Dance Performances
  37. Altmetric Badge
    Chapter 36 Higher Education and Innovation in the Non-profit Sector
  38. Altmetric Badge
    Chapter 37 Marketing Decisions of Young Product Designers: A Study in the University Environment in the Czech Republic
  39. Altmetric Badge
    Chapter 38 Attractiveness of Small Cities in Rural or Abandoned Regions
  40. Altmetric Badge
    Chapter 39 Mental Maps and Their Potential for Tourism: A Case Study of Czech Municipality
  41. Altmetric Badge
    Chapter 40 Online Engagement Factors on Posts in Food Facebook Brand Pages in Greece
  42. Altmetric Badge
    Chapter 41 Blockchain Applications in Tourism and Tourism Marketing: A Short Review
  43. Altmetric Badge
    Chapter 42 Comparisons of Health Tourism Within the EU Countries
  44. Altmetric Badge
    Chapter 43 Contemporary Telemedicine Applications in the Provision of Mental Health Services in Greece
  45. Altmetric Badge
    Chapter 44 Perceptions of Hospital Quality: A Case Study from Greece
  46. Altmetric Badge
    Chapter 45 The Wine Lab Project Exploring the Views from Experts
  47. Altmetric Badge
    Chapter 46 Impression Management Through Websites: An Analysis of the Romanian Banking Industry
  48. Altmetric Badge
    Chapter 47 Participatory Culture and Tourist Experience: Promoting Destinations Through YouTube
  49. Altmetric Badge
    Chapter 48 Designing the Virtual Product Experience: Learnings from Shenzhen, China and the ESUN Solutions
  50. Altmetric Badge
    Chapter 49 Social Networking Sites: The New Era of Effective Online Marketing and Advertising
  51. Altmetric Badge
    Chapter 50 Winery Visitors’ Experience, Emotional Stimulation, Satisfaction and Behavioral Intentions: The Role of Age and Previous Experience
  52. Altmetric Badge
    Chapter 51 Factors That Influence Tourist Satisfaction: An Empirical Study in Pafos
  53. Altmetric Badge
    Chapter 52 Cyber-Citizenship: A Challenge of the Twenty-First Century Education
  54. Altmetric Badge
    Chapter 53 Turkish Gen Y Customers’ Visit Intentions and Word of Mouth Activities Regarding Online Travel Agencies
  55. Altmetric Badge
    Chapter 54 Exploiting Human Cognitive Architecture to Design a New Cultural Narrative for Non-captive Audiences: The TOURiBOOST Project
  56. Altmetric Badge
    Chapter 55 Creating a Personalised Experience for Libraries’ Visitors
  57. Altmetric Badge
    Chapter 56 Strategic Planning to Promote the Cultural Heritage. The Business Model Canvas for the Kapodestrian Buildings of the Island of Aegina, Greece
  58. Altmetric Badge
    Chapter 57 Social Media Activism on Cultural Tourism: A Proposal for Paleochora in Aegina, Greece
  59. Altmetric Badge
    Chapter 58 The Role of Market Segmentation and Target Marketing Strategies to Increase Occupancy Rates and Sales Opportunities of Hotel Enterprises
  60. Altmetric Badge
    Chapter 59 Climate Change and Cultural Heritage Case Study: The Island of Chios
  61. Altmetric Badge
    Chapter 60 Relationships Among National Tourist Destination Arrivals, Effective Governance, Environmental Performance, and Human Development
  62. Altmetric Badge
    Chapter 61 Industrial Design in Event Tourism Marketing: The Case of Thessaloniki International Film Festival Pavilion
  63. Altmetric Badge
    Chapter 62 Keep It Smart and Sustainable: A Bibliometric Analysis
  64. Altmetric Badge
    Chapter 63 Sustainable Tourism in Europe from Tourists’ Perspectives
  65. Altmetric Badge
    Chapter 64 Employer Branding: Innovative Human Resource Practices in Tourism Sector
  66. Altmetric Badge
    Chapter 65 Optimal Feature Selection for Decision Trees Induction Using a Genetic Algorithm Wrapper - A Model Approach
  67. Altmetric Badge
    Chapter 66 Analyzing the Brand Personality of Athens
  68. Altmetric Badge
    Chapter 67 Sport Motivation in Outdoor Sport Activities
  69. Altmetric Badge
    Chapter 68 Residents’ Perceptions of Tourism Impact on Local Economic Development During the Economic Crisis: The Case of Kavala
  70. Altmetric Badge
    Chapter 69 Taxonomy of Supervised Machine Learning for Intrusion Detection Systems
  71. Altmetric Badge
    Chapter 70 A Detailed Analysis of Using Supervised Machine Learning for Intrusion Detection
  72. Altmetric Badge
    Chapter 71 Multispectral Monitoring of Microclimate Conditions for Non-destructive Preservation of Cultural Heritage Assets
  73. Altmetric Badge
    Chapter 72 Ancient Digital Technologies Using ICT Tools
  74. Altmetric Badge
    Chapter 73 Greek Traditional Dances 3D Motion Capturing and a Proposed Method for Identification Through Rhythm Pattern Analyses (Terpsichore Project)
  75. Altmetric Badge
    Chapter 74 Greece, Tourism and Disability
  76. Altmetric Badge
    Chapter 75 Turning a Problem into an Opportunity Through Tourism and Marketing: The Case of Wild Rabbits in Lemnos Island, Greece
  77. Altmetric Badge
    Chapter 76 A Systematic Literature Review on E-Commerce Success Factors
  78. Altmetric Badge
    Chapter 77 Influencer Versus Celebrity Endorser Performance on Instagram
  79. Altmetric Badge
    Chapter 78 Displaced Due to Conservation and Tourism in the Heart of India: A Review of the Relevant Policies
  80. Altmetric Badge
    Chapter 79 Review of Social Media’s Influence on Airbnb Accommodation’s Booking Intention
  81. Altmetric Badge
    Chapter 80 Blockchain Technology: A Case Study from Greek Accountants
  82. Altmetric Badge
    Chapter 81 University Pedagogy in Greece: Pedagogical Needs of Greek Academics from Ionian University
  83. Altmetric Badge
    Chapter 82 Experiencing a Museum After Dark: ThePractice of ‘Lates’ in the Industrial Gas Museum of Athens
  84. Altmetric Badge
    Chapter 83 Culture as an Instrument of Mass Construction
  85. Altmetric Badge
    Chapter 84 Travel and Tourism Competitiveness of Economies Around the World Using Rough SWARA and TODIM Method
  86. Altmetric Badge
    Chapter 85 E-commerce Success Factors: A Taxonomy and Application in the Fashion Industry
  87. Altmetric Badge
    Chapter 86 Linking Luxury Brand Experience and Brand Attachment Through Self-Brand Connections: A Role-Theory Perspective
  88. Altmetric Badge
    Chapter 87 Revolutionizing Marketing in Tourism Industry Through Blockchain Technology
  89. Altmetric Badge
    Chapter 88 Consumers’ Perceptions of Gender-Neutral Advertising: An Empirical Study
  90. Altmetric Badge
    Chapter 89 The Contribution of New Construction Technologies to Interactivity, Flexibility and Personalization in Hospitality Design, as Explored in Student Projects
  91. Altmetric Badge
    Chapter 90 Exploring the Mediating Role of Interactivity Between Content Engagement and Business Performance in a Mobile-Marketing Strategy: A Quantitative Research in a Business-to-Business Context
  92. Altmetric Badge
    Chapter 91 The Strategic Use of Social Media in the Business-to-Business Context. Two Social Media Users’ Clusters
  93. Altmetric Badge
    Chapter 92 Examination of the Current Literature on How Robots Can Contribute on Hotel Service Quality
  94. Altmetric Badge
    Chapter 93 Teaching Critical Thinking Through Tourism Advertising
  95. Altmetric Badge
    Chapter 94 Analysis Based on the Hotel Industry, the Lodging Market in Mexico: The Posadas Case
  96. Altmetric Badge
    Chapter 95 The Implementation of Internal Marketing in Public Sector Organizations: The Case of Job Satisfaction at Chios Police Department
  97. Altmetric Badge
    Chapter 96 Tourists’ Perceptions and Intended Behavior Thanks to Celebrity Endorsement: Antetokounmpo Invites You to Santorini with Aegean Airlines
  98. Altmetric Badge
    Chapter 97 National Heritage as a Resource for Tourism Marketing
  99. Altmetric Badge
    Chapter 98 Strategic Management and Art Museums: The Case Study of the Historical Museum of the University of Athens
  100. Altmetric Badge
    Chapter 99 The Importance of the Training of Professionals Related to Tourism with Full Knowledge of the Heritage of Mexico: Case Study of the Higher School of Tourism of the National Polytechnic Institute
  101. Altmetric Badge
    Chapter 100 Nautical Tradition and the “Aquaman” Case: The “Hidden” Source of Inspiration from the Greek Cultural Heritage of the Sea
  102. Altmetric Badge
    Chapter 101 Determinants That Influenced Mexican Cocoa Beans Exports During 1996–2016
  103. Altmetric Badge
    Chapter 102 MIT Start-Ups Ecosystem and Greek Start Ups Reality: An Ecosystem Comparison
  104. Altmetric Badge
    Chapter 103 Analysis of Factors for the Increase Foreign Tourism to Michoacán, México
  105. Altmetric Badge
    Chapter 104 Research Methods on the Contribution of Robots in the Service Quality of Hotels
  106. Altmetric Badge
    Chapter 105 The Contribution of Wine Tourism in the Development of Rural Areas in North Greece
  107. Altmetric Badge
    Chapter 106 Assessing the Competitiveness of Greek Coastal Destinations
  108. Altmetric Badge
    Chapter 107 Internal Marketing on the Tourism Sector: Examination of How the Staff Can Develop on Greek Hotels
  109. Altmetric Badge
    Chapter 108 Exploratory Study of the Impact of Significant Ecotourism Experience on Voluntary Carbon-Offset Behaviour of Young Travellers in Their Long-Haul Air Travel Choices
  110. Altmetric Badge
    Chapter 109 Greek Embassies on Twitter and the Quest for a Strategy
  111. Altmetric Badge
    Chapter 110 Knowledge Management on Hotels: The Case of Greek Hotels
  112. Altmetric Badge
    Chapter 111 What Can the TripAdvisor Tell Us About the Complaints Management Strategies? The Case of the Greek Hotels
  113. Altmetric Badge
    Chapter 112 Towards an Understanding of Temporary Exhibitions Through Visitor Research
  114. Altmetric Badge
    Chapter 113 The Touristic Upgrade Through Preservation and Respect of Environmental and Cultural Heritage: The Ayasi Project
  115. Altmetric Badge
    Chapter 114 Visual Communication, the Evolution of Greek Tourism Development as Represented by GNTO Posters
  116. Altmetric Badge
    Chapter 115 The Use of Social Media on Board: A Comparison Study Throughout Deck and Engine Cadets of Merchant Marine Academy of Macedonia, Greece
  117. Altmetric Badge
    Chapter 116 Impact of Seasonality on the Management of Tourist Accommodation Establishments in the Azores
  118. Altmetric Badge
    Chapter 117 Exploring the Relationship of Physician Practice Characteristics with Patient’s Therapeutic Experience: An Exploratory Quantitative Research
  119. Altmetric Badge
    Chapter 118 The Effects of Workplace Well-Being on Individual’s Knowledge Creation Outcomes: A Study Research Among Hotel Employees
  120. Altmetric Badge
    Chapter 119 The Value of Cultural Routes in Greece: Examination of the Current Situation
  121. Altmetric Badge
    Chapter 120 Developing a Tourism Destination Through Gastronomy Branding
  122. Altmetric Badge
    Chapter 121 Personality Type and Career Preferences Among Young Adults in Post-Recession Greece
  123. Altmetric Badge
    Chapter 122 Dominance of Tourism Marketing Channels in the Global Travel and Tourism Industry: A Financial Market Perspective
Attention for Chapter 87: Revolutionizing Marketing in Tourism Industry Through Blockchain Technology
Altmetric Badge

Mentioned by

twitter
2 tweeters
You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output. Click here to find out more.
Chapter title
Revolutionizing Marketing in Tourism Industry Through Blockchain Technology
Chapter number 87
Book title
Strategic Innovative Marketing and Tourism
Published by
Springer, Cham, January 2020
DOI 10.1007/978-3-030-36126-6_87
Book ISBNs
978-3-03-036125-9, 978-3-03-036126-6
Authors

Dorin C. Coita, Olimpia Ban

Twitter Demographics

The data shown below were collected from the profiles of 2 tweeters who shared this research output. Click here to find out more about how the information was compiled.