You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
| Chapter title |
Jenseits von Neuromarketing – Wie die Neurowissenschaften in neue Bereiche der Wirtschaft vordringen
|
|---|---|
| Chapter number | 6 |
| Book title |
Neuromarketing in der Praxis
|
| Published by |
Springer Gabler, Wiesbaden, March 2020
|
| DOI | 10.1007/978-3-658-27686-7_6 |
| Book ISBNs |
978-3-65-827685-0, 978-3-65-827686-7
|
| Authors |
Nadine Galandi, Benny Briesemeister, Thomas Kant, Damaris Hagen, Galandi, Nadine, Briesemeister, Benny, Kant, Thomas, Hagen, Damaris |
Mendeley readers
The data shown below were compiled from readership statistics for 4 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 4 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Researcher | 1 | 25% |
| Student > Doctoral Student | 1 | 25% |
| Unknown | 2 | 50% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 1 | 25% |
| Social Sciences | 1 | 25% |
| Unknown | 2 | 50% |