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Neuromarketing in der Praxis

Overview of attention for book
Attention for Chapter 3: Liebe auf den ersten Klick: warum Emotionsmessung den wirtschaftlichen Erfolg von Online Diensten sichert
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Chapter title
Liebe auf den ersten Klick: warum Emotionsmessung den wirtschaftlichen Erfolg von Online Diensten sichert
Chapter number 3
Book title
Neuromarketing in der Praxis
Published by
Springer Gabler, Wiesbaden, January 2020
DOI 10.1007/978-3-658-27686-7_3
Book ISBNs
978-3-65-827685-0, 978-3-65-827686-7
Authors

André Weinreich, Weinreich, André

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 4 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 4 100%

Demographic breakdown

Readers by professional status Count As %
Student > Bachelor 1 25%
Student > Master 1 25%
Unknown 2 50%
Readers by discipline Count As %
Business, Management and Accounting 2 50%
Unknown 2 50%