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The cause effect: the impact of corporate social responsibility advertising on cause consumer engagement behavior after brand affiliation ceases

Overview of attention for article published in International Journal of Advertising, May 2020
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About this Attention Score

  • In the top 25% of all research outputs scored by Altmetric
  • Among the highest-scoring outputs from this source (#33 of 176)
  • Good Attention Score compared to outputs of the same age (69th percentile)

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