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X Demographics
Mendeley readers
Attention Score in Context
Title |
When consumers learn to spot deception in advertising: testing a literacy intervention to combat greenwashing
|
---|---|
Published in |
International Journal of Advertising, May 2020
|
DOI | 10.1080/02650487.2020.1765656 |
Authors |
Juliana Fernandes, Sigal Segev, Joy K. Leopold |
X Demographics
The data shown below were collected from the profiles of 2 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
Country | Count | As % |
---|---|---|
United States | 1 | 50% |
Unknown | 1 | 50% |
Demographic breakdown
Type | Count | As % |
---|---|---|
Scientists | 2 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 138 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 138 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 14 | 10% |
Student > Bachelor | 11 | 8% |
Student > Master | 10 | 7% |
Lecturer | 9 | 7% |
Professor > Associate Professor | 6 | 4% |
Other | 18 | 13% |
Unknown | 70 | 51% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 28 | 20% |
Social Sciences | 13 | 9% |
Economics, Econometrics and Finance | 9 | 7% |
Arts and Humanities | 3 | 2% |
Agricultural and Biological Sciences | 3 | 2% |
Other | 11 | 8% |
Unknown | 71 | 51% |
Attention Score in Context
This research output has an Altmetric Attention Score of 17. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 25 September 2023.
All research outputs
#2,048,361
of 24,541,341 outputs
Outputs from International Journal of Advertising
#30
of 302 outputs
Outputs of similar age
#53,130
of 390,583 outputs
Outputs of similar age from International Journal of Advertising
#1
of 9 outputs
Altmetric has tracked 24,541,341 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 91st percentile: it's in the top 10% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 302 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 10.1. This one has done particularly well, scoring higher than 90% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 390,583 tracked outputs that were published within six weeks on either side of this one in any source. This one has done well, scoring higher than 86% of its contemporaries.
We're also able to compare this research output to 9 others from the same source and published within six weeks on either side of this one. This one has scored higher than all of them