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When consumers learn to spot deception in advertising: testing a literacy intervention to combat greenwashing

Overview of attention for article published in International Journal of Advertising, May 2020
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About this Attention Score

  • Above-average Attention Score compared to outputs of the same age (53rd percentile)

Mentioned by

twitter
3 tweeters
Title
When consumers learn to spot deception in advertising: testing a literacy intervention to combat greenwashing
Published in
International Journal of Advertising, May 2020
DOI 10.1080/02650487.2020.1765656
Authors

Juliana Fernandes, Sigal Segev, Joy K. Leopold

Twitter Demographics

The data shown below were collected from the profiles of 3 tweeters who shared this research output. Click here to find out more about how the information was compiled.

Attention Score in Context

This research output has an Altmetric Attention Score of 2. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 30 May 2020.
All research outputs
#8,444,514
of 15,349,330 outputs
Outputs from International Journal of Advertising
#92
of 171 outputs
Outputs of similar age
#105,069
of 232,133 outputs
Outputs of similar age from International Journal of Advertising
#1
of 3 outputs
Altmetric has tracked 15,349,330 research outputs across all sources so far. This one is in the 43rd percentile – i.e., 43% of other outputs scored the same or lower than it.
So far Altmetric has tracked 171 research outputs from this source. They typically receive more attention than average, with a mean Attention Score of 7.7. This one is in the 42nd percentile – i.e., 42% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 232,133 tracked outputs that were published within six weeks on either side of this one in any source. This one has gotten more attention than average, scoring higher than 53% of its contemporaries.
We're also able to compare this research output to 3 others from the same source and published within six weeks on either side of this one. This one has scored higher than all of them