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Sport CSR as a hidden marketing strategy? A study of Djarum, an Indonesian tobacco company

Overview of attention for article published in Sport in Society, May 2020
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About this Attention Score

  • Above-average Attention Score compared to outputs of the same age (59th percentile)

Mentioned by

twitter
3 tweeters
Title
Sport CSR as a hidden marketing strategy? A study of Djarum, an Indonesian tobacco company
Published in
Sport in Society, May 2020
DOI 10.1080/17430437.2020.1764537
Authors

Isabella Astrid Siahaya, Tim Smits

Twitter Demographics

The data shown below were collected from the profiles of 3 tweeters who shared this research output. Click here to find out more about how the information was compiled.

Attention Score in Context

This research output has an Altmetric Attention Score of 3. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 30 May 2020.
All research outputs
#7,890,803
of 15,349,330 outputs
Outputs from Sport in Society
#284
of 625 outputs
Outputs of similar age
#90,421
of 230,150 outputs
Outputs of similar age from Sport in Society
#11
of 15 outputs
Altmetric has tracked 15,349,330 research outputs across all sources so far. This one is in the 48th percentile – i.e., 48% of other outputs scored the same or lower than it.
So far Altmetric has tracked 625 research outputs from this source. They typically receive a little more attention than average, with a mean Attention Score of 7.0. This one has gotten more attention than average, scoring higher than 53% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 230,150 tracked outputs that were published within six weeks on either side of this one in any source. This one has gotten more attention than average, scoring higher than 59% of its contemporaries.
We're also able to compare this research output to 15 others from the same source and published within six weeks on either side of this one. This one is in the 26th percentile – i.e., 26% of its contemporaries scored the same or lower than it.