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X Demographics
Mendeley readers
Attention Score in Context
| Title |
Long-term effects of brand placement disclosure on persuasion knowledge and brand responses
|
|---|---|
| Published in |
International Journal of Advertising, June 2020
|
| DOI | 10.1080/02650487.2020.1775036 |
| Authors |
Sophie C. Boerman, Tina Tessitore, Céline M. Müller |
X Demographics
The data shown below were collected from the profiles of 3 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Netherlands | 1 | 33% |
| United States | 1 | 33% |
| Unknown | 1 | 33% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Scientists | 3 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 67 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 67 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 7 | 10% |
| Student > Master | 6 | 9% |
| Student > Bachelor | 5 | 7% |
| Student > Doctoral Student | 3 | 4% |
| Lecturer | 3 | 4% |
| Other | 8 | 12% |
| Unknown | 35 | 52% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 12 | 18% |
| Social Sciences | 7 | 10% |
| Psychology | 3 | 4% |
| Engineering | 2 | 3% |
| Economics, Econometrics and Finance | 1 | 1% |
| Other | 2 | 3% |
| Unknown | 40 | 60% |
Attention Score in Context
This research output has an Altmetric Attention Score of 3. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 08 June 2020.
All research outputs
#14,606,947
of 25,099,766 outputs
Outputs from International Journal of Advertising
#180
of 302 outputs
Outputs of similar age
#199,912
of 404,581 outputs
Outputs of similar age from International Journal of Advertising
#9
of 11 outputs
Altmetric has tracked 25,099,766 research outputs across all sources so far. This one is in the 41st percentile – i.e., 41% of other outputs scored the same or lower than it.
So far Altmetric has tracked 302 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 10.4. This one is in the 40th percentile – i.e., 40% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 404,581 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 49th percentile – i.e., 49% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 11 others from the same source and published within six weeks on either side of this one. This one is in the 27th percentile – i.e., 27% of its contemporaries scored the same or lower than it.