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Digital transformation in the advertising industry from a gender perspective: an analysis of the top agencies

Overview of attention for article published in El Profesional de la Información, June 2020
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Title
Digital transformation in the advertising industry from a gender perspective: an analysis of the top agencies
Published in
El Profesional de la Información, June 2020
DOI 10.3145/epi.2020.may.23
Authors

Natalia Papí-Gálvez, Alejandra Hernández-Ruiz, Sonia López-Berna

Twitter Demographics

The data shown below were collected from the profiles of 2 tweeters who shared this research output. Click here to find out more about how the information was compiled.

Attention Score in Context

This research output has an Altmetric Attention Score of 2. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 19 June 2020.
All research outputs
#9,372,973
of 15,467,953 outputs
Outputs from El Profesional de la Información
#383
of 514 outputs
Outputs of similar age
#119,207
of 224,894 outputs
Outputs of similar age from El Profesional de la Información
#2
of 2 outputs
Altmetric has tracked 15,467,953 research outputs across all sources so far. This one is in the 38th percentile – i.e., 38% of other outputs scored the same or lower than it.
So far Altmetric has tracked 514 research outputs from this source. They typically receive a little more attention than average, with a mean Attention Score of 6.9. This one is in the 23rd percentile – i.e., 23% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 224,894 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 46th percentile – i.e., 46% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 2 others from the same source and published within six weeks on either side of this one.