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A first step in unraveling synced advertising effectiveness

Overview of attention for article published in International Journal of Advertising, June 2020
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About this Attention Score

  • Above-average Attention Score compared to outputs of the same age (60th percentile)
  • Average Attention Score compared to outputs of the same age and source

Mentioned by

twitter
6 X users

Citations

dimensions_citation
14 Dimensions

Readers on

mendeley
28 Mendeley
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Title
A first step in unraveling synced advertising effectiveness
Published in
International Journal of Advertising, June 2020
DOI 10.1080/02650487.2020.1778279
Authors

Claire M. Segijn, Hilde A. M. Voorveld

X Demographics

X Demographics

The data shown below were collected from the profiles of 6 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 28 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 28 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 4 14%
Student > Bachelor 4 14%
Lecturer 3 11%
Student > Ph. D. Student 2 7%
Librarian 1 4%
Other 2 7%
Unknown 12 43%
Readers by discipline Count As %
Social Sciences 6 21%
Business, Management and Accounting 4 14%
Economics, Econometrics and Finance 1 4%
Arts and Humanities 1 4%
Psychology 1 4%
Other 1 4%
Unknown 14 50%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 4. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 06 January 2022.
All research outputs
#7,909,438
of 24,703,227 outputs
Outputs from International Journal of Advertising
#108
of 300 outputs
Outputs of similar age
#159,119
of 403,961 outputs
Outputs of similar age from International Journal of Advertising
#7
of 12 outputs
Altmetric has tracked 24,703,227 research outputs across all sources so far. This one has received more attention than most of these and is in the 67th percentile.
So far Altmetric has tracked 300 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 10.2. This one has gotten more attention than average, scoring higher than 64% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 403,961 tracked outputs that were published within six weeks on either side of this one in any source. This one has gotten more attention than average, scoring higher than 60% of its contemporaries.
We're also able to compare this research output to 12 others from the same source and published within six weeks on either side of this one. This one has gotten more attention than average, scoring higher than 50% of its contemporaries.