"The results showed that disclosing sponsored content reduced brand attitudes, credibility, and source evaluation but increased recognition, persuasion knowledge, and resistance." https://t.co/dPihjQaLqF
7,229 followers
5,587 followers
@SamiBuzaglo הלינק למחקר: https://t.co/FFj8rtXeJf
7,381 followers
RT @sophieboerman: Even more sorry to have missed @AdScholar virtual conference now that I read that our article (Eisend, Van Reijmersdal,…
1,198 followers
Even more sorry to have missed @AdScholar virtual conference now that I read that our article (Eisend, Van Reijmersdal, Boerman & Tarrahi, A Meta-Analysis of the Effects of Disclosing Sponsored Content https://t.co/LcwXJ60Xqy) was the 2020 JA Best Arti