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The Perceived Fit between Instagram Influencers and the Endorsed Brand

Overview of attention for article published in Journal of Advertising Research, August 2019
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About this Attention Score

  • Among the highest-scoring outputs from this source (#39 of 122)
  • Above-average Attention Score compared to outputs of the same age (57th percentile)

Mentioned by

wikipedia
1 Wikipedia page

Citations

dimensions_citation
105 Dimensions

Readers on

mendeley
465 Mendeley
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Title
The Perceived Fit between Instagram Influencers and the Endorsed Brand
Published in
Journal of Advertising Research, August 2019
DOI 10.2501/jar-2019-030
Authors

Priska Linda Breves, Nicole Liebers, Marina Abt, Annika Kunze

Mendeley readers

The data shown below were compiled from readership statistics for 465 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 465 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 86 18%
Student > Bachelor 58 12%
Student > Ph. D. Student 37 8%
Lecturer 23 5%
Student > Doctoral Student 17 4%
Other 53 11%
Unknown 191 41%
Readers by discipline Count As %
Business, Management and Accounting 157 34%
Social Sciences 36 8%
Economics, Econometrics and Finance 15 3%
Psychology 10 2%
Engineering 7 2%
Other 32 7%
Unknown 208 45%

Attention Score in Context

This research output has an Altmetric Attention Score of 3. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 29 June 2020.
All research outputs
#5,894,406
of 18,057,469 outputs
Outputs from Journal of Advertising Research
#39
of 122 outputs
Outputs of similar age
#121,493
of 296,812 outputs
Outputs of similar age from Journal of Advertising Research
#1
of 1 outputs
Altmetric has tracked 18,057,469 research outputs across all sources so far. This one is in the 47th percentile – i.e., 47% of other outputs scored the same or lower than it.
So far Altmetric has tracked 122 research outputs from this source. They typically receive more attention than average, with a mean Attention Score of 8.1. This one is in the 14th percentile – i.e., 14% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 296,812 tracked outputs that were published within six weeks on either side of this one in any source. This one has gotten more attention than average, scoring higher than 57% of its contemporaries.
We're also able to compare this research output to 1 others from the same source and published within six weeks on either side of this one. This one has scored higher than all of them