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The Perceived Fit between Instagram Influencers and the Endorsed Brand

Overview of attention for article published in Journal of Advertising Research, August 2019
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About this Attention Score

  • Above-average Attention Score compared to outputs of the same age (52nd percentile)

Mentioned by

wikipedia
1 Wikipedia page

Citations

dimensions_citation
241 Dimensions

Readers on

mendeley
716 Mendeley
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Title
The Perceived Fit between Instagram Influencers and the Endorsed Brand
Published in
Journal of Advertising Research, August 2019
DOI 10.2501/jar-2019-030
Authors

Priska Linda Breves, Nicole Liebers, Marina Abt, Annika Kunze

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 716 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 716 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 91 13%
Student > Bachelor 71 10%
Student > Ph. D. Student 45 6%
Lecturer 39 5%
Student > Doctoral Student 22 3%
Other 73 10%
Unknown 375 52%
Readers by discipline Count As %
Business, Management and Accounting 187 26%
Social Sciences 44 6%
Economics, Econometrics and Finance 18 3%
Unspecified 13 2%
Psychology 11 2%
Other 48 7%
Unknown 395 55%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 3. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 29 June 2020.
All research outputs
#8,759,452
of 25,837,817 outputs
Outputs from Journal of Advertising Research
#54
of 151 outputs
Outputs of similar age
#143,435
of 351,878 outputs
Outputs of similar age from Journal of Advertising Research
#1
of 1 outputs
Altmetric has tracked 25,837,817 research outputs across all sources so far. This one is in the 43rd percentile – i.e., 43% of other outputs scored the same or lower than it.
So far Altmetric has tracked 151 research outputs from this source. They typically receive more attention than average, with a mean Attention Score of 9.1. This one is in the 15th percentile – i.e., 15% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 351,878 tracked outputs that were published within six weeks on either side of this one in any source. This one has gotten more attention than average, scoring higher than 52% of its contemporaries.
We're also able to compare this research output to 1 others from the same source and published within six weeks on either side of this one. This one has scored higher than all of them