Strategies for e-Business

Table of Contents

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   Book Overview
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   Chapter 1 Key Terminology and Evolution of e-Business
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   Chapter 2 Overview of the e-Business Strategy Framework
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   Chapter 3 External Analysis: The Impact of the Internet on the Macro-environment and on the Industry Structure of e-Business Companies
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   Chapter 4 Internal Analysis: e-Business Competencies as Sources of Strengths and Weaknesses
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   Chapter 5 Strategy Options in e-Business Markets
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   Chapter 6 Creating and Sustaining a Competitive Advantage over Time
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   Chapter 7 Exploiting Opportunities of New Market Spaces in e-Business
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   Chapter 8 Creating and Capturing Value Through e-Business Strategies
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    Chapter 9 Choosing the Appropriate Strategy for the Internal Organization of e-Business Activities
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    Chapter 10 Interaction with Suppliers: e-Procurement
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    Chapter 11 Choosing the Appropriate e-Business Strategy for Interacting with Users
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    Chapter 12 Moving from Wired e-Commerce to Mobile e-Commerce and U-Commerce
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    Chapter 13 Strategies for Mobile Commerce
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    Chapter 14 Strategies for Social Commerce
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    Chapter 15 Unifying Channels to Reach Customers: Omni-Channel Strategies
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    Chapter 16 The Strategic Approach of the World’s Biggest e-Tailing Companies: Amazon and Alibaba
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    Chapter 17 Strategic Trends for e-Business
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    Chapter 18 A Roadmap for e-Business Strategy Implementation
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    Chapter 19 Digital Transformation at Axel Springer
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    Chapter 20 Dallara Automobili: Transforming a Racing Legend
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    Chapter 21 DBS Transformation (a): Becoming a World-Class Multinational Bank
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    Chapter 22 DBS Transformation (b): Going Digital and Creating a 22,000-Person Start-Up
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    Chapter 23 Digital Business Transformation in Silicon Savannah: How M-PESA Changed Safaricom (Kenya)
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    Chapter 24 DBS Transformation (C): The World’s Best Digital Bank
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    Chapter 25 AccorHotels’ Digital Transformation: A Strategic Response to Hospitality Disruptor Airbnb
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    Chapter 26 Disruptive Change at Bossard with SmartFactoryLogistics.com?
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    Chapter 27 Mary Barra and the Lyft Investment: Leading GM into the Sharing Economy Through Acquisitions
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    Chapter 28 Turkcell (A): How to Respond to Digital Disruption?
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    Chapter 29 Turkcell (B): From a Telecom Network Operator to a Customer Experience Provider
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    Chapter 30 Nestlé: Developing a Digital Nutrition Platform for Japan
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    Chapter 31 Rabobank: Building Digital Agility at Scale