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Strategies for e-Business

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Cover of 'Strategies for e-Business'

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 Key Terminology and Evolution of e-Business
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    Chapter 2 Overview of the e-Business Strategy Framework
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    Chapter 3 External Analysis: The Impact of the Internet on the Macro-environment and on the Industry Structure of e-Business Companies
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    Chapter 4 Internal Analysis: e-Business Competencies as Sources of Strengths and Weaknesses
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    Chapter 5 Strategy Options in e-Business Markets
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    Chapter 6 Creating and Sustaining a Competitive Advantage over Time
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    Chapter 7 Exploiting Opportunities of New Market Spaces in e-Business
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    Chapter 8 Creating and Capturing Value Through e-Business Strategies
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    Chapter 9 Choosing the Appropriate Strategy for the Internal Organization of e-Business Activities
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    Chapter 10 Interaction with Suppliers: e-Procurement
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    Chapter 11 Choosing the Appropriate e-Business Strategy for Interacting with Users
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    Chapter 12 Moving from Wired e-Commerce to Mobile e-Commerce and U-Commerce
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    Chapter 13 Strategies for Mobile Commerce
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    Chapter 14 Strategies for Social Commerce
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    Chapter 15 Unifying Channels to Reach Customers: Omni-Channel Strategies
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    Chapter 16 The Strategic Approach of the World’s Biggest e-Tailing Companies: Amazon and Alibaba
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    Chapter 17 Strategic Trends for e-Business
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    Chapter 18 A Roadmap for e-Business Strategy Implementation
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    Chapter 19 Digital Transformation at Axel Springer
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    Chapter 20 Dallara Automobili: Transforming a Racing Legend
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    Chapter 21 DBS Transformation (a): Becoming a World-Class Multinational Bank
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    Chapter 22 DBS Transformation (b): Going Digital and Creating a 22,000-Person Start-Up
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    Chapter 23 Digital Business Transformation in Silicon Savannah: How M-PESA Changed Safaricom (Kenya)
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    Chapter 24 DBS Transformation (C): The World’s Best Digital Bank
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    Chapter 25 AccorHotels’ Digital Transformation: A Strategic Response to Hospitality Disruptor Airbnb
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    Chapter 26 Disruptive Change at Bossard with SmartFactoryLogistics.com?
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    Chapter 27 Mary Barra and the Lyft Investment: Leading GM into the Sharing Economy Through Acquisitions
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    Chapter 28 Turkcell (A): How to Respond to Digital Disruption?
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    Chapter 29 Turkcell (B): From a Telecom Network Operator to a Customer Experience Provider
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    Chapter 30 Nestlé: Developing a Digital Nutrition Platform for Japan
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    Chapter 31 Rabobank: Building Digital Agility at Scale
Attention for Chapter 30: Nestlé: Developing a Digital Nutrition Platform for Japan
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Chapter title
Nestlé: Developing a Digital Nutrition Platform for Japan
Chapter number 30
Book title
Strategies for e-Business
Published by
Springer, Cham, January 2020
DOI 10.1007/978-3-030-48950-2_30
Book ISBNs
978-3-03-048949-6, 978-3-03-048950-2
Authors

Tawfik Jelassi, Francisco J. Martínez-López

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 10 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 10 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 2 20%
Other 2 20%
Student > Bachelor 1 10%
Lecturer 1 10%
Unknown 4 40%
Readers by discipline Count As %
Business, Management and Accounting 3 30%
Computer Science 1 10%
Economics, Econometrics and Finance 1 10%
Engineering 1 10%
Unknown 4 40%