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Something social, something entertaining? How digital content marketing augments consumer experience and brand loyalty

Overview of attention for article published in International Journal of Advertising, July 2020
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About this Attention Score

  • Good Attention Score compared to outputs of the same age (67th percentile)
  • High Attention Score compared to outputs of the same age and source (81st percentile)

Mentioned by

policy
1 policy source
twitter
2 X users

Citations

dimensions_citation
87 Dimensions

Readers on

mendeley
561 Mendeley