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Success Factors in Micro-Celebrity Endorsement: The Role of Informational and Narrative Content in Product Recommendation
HCI in Business, Government and Organizations
Springer, Cham, July 2020
Wei Yang, Choon Ling Sia
The data shown below were compiled from readership statistics for 2 Mendeley readers of this research output. Click here to see the associated Mendeley record.
|Readers by professional status||Count||As %|
|Readers by discipline||Count||As %|
|Arts and Humanities||1||50%|