Relationship building through Facebook brand pages: the multifaceted roles of identification, satisfaction, and perceived relationship investment

Overview of attention for article published in Journal of Strategic Marketing, December 2015

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So far, Altmetric has seen 1 X post from an account with 102 followers.

Happy to receive the hardcopy of article on #SocialMedia with Bradley Wilson, Chris Horbel, and Herbert Woratschek! https://t.co/ioNBYcGslG

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